Kristina Stuerke Marketing Consultant Healthcare Nutrition Asia & ANZ
Forward-Thinking and
Hands-On Approach
About Me
Over 25 Years in Healthcare Nutrition Industry
With a strong focus on Asia and ANZ regions, I bring a deep understanding of market dynamics, a sharp eye for growth opportunities, and a commitment to practical, tailored solutions.
Experience across diverse markets has shaped how I think and work.
My background includes senior roles in the APAC Region with global leaders in both the business-to-business sector (dsm-firmenich) and business-to-consumer sector (Fresenius Kabi), covering marketing, market insights, science, and sales.
I offer results-driven consulting focused on sustainable business growth—from comprehensive market analysis to actionable marketing strategies.
Whether you are a brand owner or a partner to brand owners, I would welcome the opportunity to explore how we can expand your market reach, diversify your product portfolio, and enhance your marketing activities in this evolving industry.
MISSION & VISION
My Mission
To drive progress in healthcare nutrition by making elevated nutritional solutions more accessible and fostering sustainable business growth.
My Vision
To navigate the future of healthcare nutrition and improve health outcomes, while enhancing healthy lifespans.
MY PATH
I started my career at Fresenius Kabi in Germany in 1999, building a strong foundation in medical nutrition—enteral and parenteral—across science, product development, and marketing.
In 2005, I was offered the opportunity to relocate to Hong Kong and take on an APAC marketing role, a chance I gladly accepted.
A new chapter opened.
Asia brought energy, curiosity, and possibility. Beyond work, I came to value the everyday learnings, the culture, the people, and the amazing cuisine.
Working across cultures and markets taught me what it truly takes to grow a business in a region that is dynamic and diverse.
In my roles across Asia Pacific, I was responsible for the set-up and execution of regional and local marketing strategies—from product launches and campaigns to educational programs for healthcare professionals, as well as the development of a regional network of key opinion leaders.
Understanding people and markets makes all the difference.
Time spent in hospitals across the APAC region, speaking with doctors, dietitians, patients, and caregivers, gave me first-hand insight into what makes strategies, messaging, and products succeed.
Throughout my career, my focus has always been on the consumer’s well-being through elevated nutritional solutions.
At Fresenius Kabi, I approached marketing from both the patient and healthcare professional perspective. Later, at dsm-firmenich, I moved into industry partnerships as Segment Lead for Medical Nutrition in Asia Pacific.
Over five years, I built and profitably grew the Medical Nutrition Segment, developing and delivering marketing strategies for premix solutions and nutrition concepts, including campaigns and webinars.
Working closely with account managers, formulators, application specialists, regulatory experts, and scientists, I partnered with companies to bring new ideas to life and expand their over-the-counter product ranges across hospital, retail, and online channels.
I lived in Hong Kong and Kuala Lumpur and have called Sydney home for more than eight years. These experiences shape the way I work and define my consulting practice—hands-on and forward-thinking.
CONSULTING SERVICES
Analyzing
Analyzing
My consulting services offer comprehensive market analysis, encompassing competitive and regulatory landscapes, consumer behavior, and scientific insights.
Asking relevant questions is essential to understanding current trends and anticipating future market demands.
Leveraging extensive firsthand experience, I offer insights to navigate
My consulting services offer comprehensive market analysis, encompassing competitive and regulatory landscapes, consumer behavior, and scientific insights.
Asking relevant questions is essential to understanding current trends and anticipating future market demands.
Leveraging extensive firsthand experience, I offer insights to navigate market dynamics and uncover growth opportunities, empowering your vision for future expansion.
Planning
Analyzing
Effective planning is crucial for successful execution. I can assist in setting up strategic roadmaps that include marketing activities, delivering precise messaging tailored to both internal teams and external stakeholders.
Developing positioning statements and crafting unique selling points or value propositions are critical steps for a
Effective planning is crucial for successful execution. I can assist in setting up strategic roadmaps that include marketing activities, delivering precise messaging tailored to both internal teams and external stakeholders.
Developing positioning statements and crafting unique selling points or value propositions are critical steps for achieving success. I can provide expertise in translating scientific concepts into simple, effective messaging for your marketing activities, and customize your approach based on the target audience.
Together, we can build a robust toolbox to enhance brand awareness and ensure successful product launches.
Executing
Executing
Let's bring your plans to fruition! I specialize in efficiently executing marketing activities.
I offer expertise in team training, crafting compelling campaign content, organizing customer event agendas, and identifying speakers.
Monitoring and adapting the execution process is crucial, and I can help maintain momentum for sustained growth.
EXPLORE
Thriving in a Dynamic Region
The healthcare nutrition market In Asia Pacific is evolving fast.
Key drivers—an aging population, rising chronic conditions, and increasing healthcare spending—are shaping the industry for the long term. Growth comes from both hospital and retail channels, with products sold over the counter.
Consumers are actively seeking solutions that enhance mobility, manage blood sugar, and support weight management. More than ever, they are choosing a proactive lifestyle focused on prevention, extending healthy lifespans, and living well for longer.
By 2050, the aging population in Asia Pacific will almost double. Most adults aged 65 and above will live with at least one chronic condition. Healthy aging is now a clear priority as consumers aim to stay active and maintain their quality of life.
Declining birth rates and the rapid growth of the 50+ age group create a significant opportunity in adult nutrition. Long-term engagement requires solutions built on science, consumer behaviour, and preferences.
Healthcare nutrition delivers targeted dietary solutions for prevention and management, from nutritional supplements to meal replacement concepts in ready-to-mix or ready-to-drink formats.
Competition is growing, expectations are rising, and innovation is accelerating.
Are you navigating the market with sharp focus, or staying behind?