Kristina Stuerke Marketing Consultant Healthcare Nutrition
Results-Driven Marketing Consulting for Asia and ANZ
About Me
Hands-On and Forward-Thinking Marketing Consulting
With 25 years of experience in healthcare nutrition across Asia and ANZ, I bring a deep understanding of market dynamics, a strong sense for growth opportunities, and a commitment to delivering tailored, practical solutions. Working across diverse cultures and markets has shaped how I think—and how I work.
My background includes senior roles with global leaders in both the business-to-business (dsm-firmenich) and business-to-consumer sectors (Fresenius Kabi), spanning marketing, market insights, science, and sales.
I offer results-driven consulting focused on sustainable business growth—from comprehensive market analysis to actionable marketing strategies, partnering with you from initial idea to concept and onward to commercial success.
Whether you are a brand owner, a partner to brand owners, or a contract manufacturer, I would welcome the opportunity to explore how we can expand your market reach, broaden your product offering, and elevate your marketing in this evolving industry.
MISSION & VISION
My Mission
To drive progress in healthcare nutrition by making elevated nutritional solutions more accessible and fostering sustainable business growth.
My Vision
To navigate the future of healthcare nutrition and improve health outcomes, while enhancing healthy lifespans.
MY PATH
German National with a Passion for APAC Since 2005
My international career began at Fresenius Kabi’s head office in Germany in 1999, where I gained a solid foundation in clinical nutrition—enteral and parenteral nutrition—from the perspectives of healthcare, science, product development, and marketing.
A new and exciting chapter in my journey began in 2005 when I moved to Hong Kong to take on a regional marketing role with Fresenius Kabi in Asia Pacific. That step opened up a whole new world—professionally and personally. I worked across cultures and markets, learning what it truly takes to grow a business in such a dynamic and diverse region.
Over the years, I built and led local and regional initiatives—launching products, partnering with opinion leaders, and creating educational programs for healthcare professionals. Time spent in hospitals across the region—meeting doctors, dietitians, patients, and caregivers—gave me direct insights and a solid foundation to understand what works, and what does not.
Working closely with diverse teams across countries broadened my understanding of different ways of working, deepened my appreciation of various cultures, and inspired a lasting passion for Asian cuisine.
From Consumer Brands to Industry Partnerships Across Asia & ANZ
I have called Hong Kong, Kuala Lumpur, and now Sydney home—spending nearly two decades living and working across Asia and ANZ.
My focus has always been on consumer and patient health through elevated nutritional solutions.
At Fresenius Kabi, this was from a business-to-consumer perspective. Later, with dsm-firmenich, I moved into the business-to-business space, taking on the role of Segment Lead for Medical Nutrition in Asia Pacific for over five years.
In this role, I built and grew the Medical Nutrition Segment across the region, leading and working with a fantastic team of account managers, formulators, application specialists, regulatory experts, and scientists. Together, we partnered with global, regional, and local companies to drive innovation, expand product portfolios, and enter new markets.
Let’s Talk About What’s Possible
Strong partnerships—and a clear understanding of people and markets—make all the difference.
If you are a brand owner, work with brand owners, or are a contract manufacturer looking to expand geographically, launch new products, or elevate your marketing, I would be glad to explore how we can navigate your next phase of growth in the dynamic healthcare nutrition market.
Let us explore what is possible—together.
CONSULTING SERVICES
Analyzing
Analyzing
My consulting services offer comprehensive market analysis, encompassing competitive and regulatory landscapes, consumer behavior, and scientific insights.
Asking relevant questions is essential to understanding current trends and anticipating future market demands.
Leveraging extensive firsthand experience, I offer insights to navigate
My consulting services offer comprehensive market analysis, encompassing competitive and regulatory landscapes, consumer behavior, and scientific insights.
Asking relevant questions is essential to understanding current trends and anticipating future market demands.
Leveraging extensive firsthand experience, I offer insights to navigate market dynamics and uncover growth opportunities, empowering your vision for future expansion.
Planning
Analyzing
Effective planning is crucial for successful execution. I can assist in setting up strategic roadmaps that include marketing activities, delivering precise messaging tailored to both internal teams and external stakeholders.
Developing positioning statements and crafting unique selling points or value propositions are critical steps for a
Effective planning is crucial for successful execution. I can assist in setting up strategic roadmaps that include marketing activities, delivering precise messaging tailored to both internal teams and external stakeholders.
Developing positioning statements and crafting unique selling points or value propositions are critical steps for achieving success. I can provide expertise in translating scientific concepts into simple, effective messaging for your marketing activities, and customize your approach based on the target audience.
Together, we can build a robust toolbox to enhance brand awareness and ensure successful product launches.
Executing
Executing
Let's bring your plans to fruition! I specialize in efficiently executing marketing activities.
I offer expertise in team training, crafting compelling campaign content, organizing customer event agendas, and identifying speakers.
Monitoring and adapting the execution process is crucial, and I can help maintain momentum for sustained growth.
EXPLORE
By 2050 the aging population is expected to double in Asia
Rise in chronic diseases with increasing age
- 80% of adults aged 65 and above have at least one chronic condition.
- Expanding healthy lifespans is the consumer's focus.
- Mobility, blood sugar, and weight management are top concerns.
- Increasing awareness about the crucial role of nutrition.
- Growing competition and innovation with new market entrants in healthcare nutrition Industry.
Have you started taking action or are you waiting for competitors to take the lead?
Adult nutritional solutions become a priority as birth rates fall
With declining birth rates globally and the rapid growth of the 50+ age group, there is a significant opportunity in adult nutrition. As age increases, so does the incidence of chronic diseases like diabetes, dementia, and chronic kidney disease. Additionally, healthy aging has become a priority for active seniors, who aim to enhance their quality of life and extend the healthy lifespan.
An increasing number of adult nutrition products are entering the market
Ensuring consumer compliance is crucial, requiring innovative solutions that consider both consumer behavior and scientific insights.
Products are tailored to the specific needs of consumers, offering enhanced nutritional value to address key concerns such as maintaining mobility, managing blood sugar levels, or weight management.
Healthcare nutrition uses tailored solutions to prevent or manage various diseases and conditions through diet. Solutions range from ready-to-mix or ready-to-drink supplements to complete nutrition products and come in a variety of flavors. They typically contain protein, fat, carbohydrates, vitamins, and minerals.
From concept ideation to product launch, understanding market dynamics, consumer behaviors, current scientific insights, and regulatory landscapes is crucial for efficient market entry.
With the aging population expected to grow significantly over the next 10 to 20 years, there is a valuable opportunity to shape and expand this market.