Kristina Stuerke Marketing Consultant Healthcare Nutrition
Results-Driven Marketing Consulting for Asia and ANZ
About Me
Kristina Stuerke
Results-Driven Marketing Consulting with a Hands-On Approach
With 25 years of experience in the healthcare nutrition industry across Asia and ANZ, I bring a deep understanding of market dynamics, a proven ability to identify growth opportunities, and a commitment to delivering tailored solutions.
My expertise includes senior roles with global industry leaders in business-to-business (dsm-firmenich) and business-to-consumer sectors (Fresenius Kabi), focusing on marketing, market insights, science, and sales. I gained this experience in a multicultural environment that broadened my understanding of diverse markets and ways of working.
I provide results-oriented consulting to drive sustainable business growth through comprehensive market analysis, customized marketing plans, and actionable strategies.
Whether you are a brand owner, partner with brand owners, or a contract manufacturer, I can help expand your market reach, diversify your product portfolio, and elevate your marketing efforts. Let’s collaborate to secure your competitive edge in this fast-evolving industry.
CONSULTING SERVICES
Analyzing
Analyzing
My consulting services offer comprehensive market analysis, encompassing competitive and regulatory landscapes, consumer behavior, and scientific insights.
Asking relevant questions is essential to understanding current trends and anticipating future market demands.
Leveraging extensive firsthand experience, I offer insights to navigate
My consulting services offer comprehensive market analysis, encompassing competitive and regulatory landscapes, consumer behavior, and scientific insights.
Asking relevant questions is essential to understanding current trends and anticipating future market demands.
Leveraging extensive firsthand experience, I offer insights to navigate market dynamics and uncover growth opportunities, empowering your vision for future expansion.
Planning
Analyzing
Effective planning is crucial for successful execution. I can assist in setting up strategic roadmaps that include marketing activities, delivering precise messaging tailored to both internal teams and external stakeholders.
Developing positioning statements and crafting unique selling points or value propositions are critical steps for a
Effective planning is crucial for successful execution. I can assist in setting up strategic roadmaps that include marketing activities, delivering precise messaging tailored to both internal teams and external stakeholders.
Developing positioning statements and crafting unique selling points or value propositions are critical steps for achieving success. I can provide expertise in translating scientific concepts into simple, effective messaging for your marketing activities, and customize your approach based on the target audience.
Together, we can build a robust toolbox to enhance brand awareness and ensure successful product launches.
Executing
Executing
Let's bring your plans to fruition! I specialize in efficiently executing marketing activities.
I offer expertise in team training, crafting compelling campaign content, organizing customer event agendas, and identifying speakers.
Monitoring and adapting the execution process is crucial, and I can help maintain momentum for sustained growth.
EXPLORE
By 2050 the aging population is expected to double in Asia
Rise in chronic diseases with increasing age
- 80% of adults aged 65 and above have at least one chronic condition.
- Expanding healthy lifespans is the consumer's focus.
- Mobility, blood sugar, and weight management are top concerns.
- Increasing awareness about the crucial role of nutrition.
- Growing competition and innovation with new market entrants in healthcare nutrition Industry.
Have you started taking action or are you waiting for competitors to take the lead?
Adult nutritional solutions become a priority as birth rates fall
With declining birth rates globally and the rapid growth of the 50+ age group, there is a significant opportunity in adult nutrition. As age increases, so does the incidence of chronic diseases like diabetes, dementia, and chronic kidney disease. Additionally, healthy aging has become a priority for active seniors, who aim to enhance their quality of life and extend the healthy lifespan.
An increasing number of adult nutrition products are entering the market
Products are tailored to the specific needs of consumers, offering enhanced nutritional value to address key concerns such as maintaining mobility, managing blood sugar levels, or weight management. Ensuring consumer compliance is crucial, requiring innovative solutions that consider both consumer behavior and scientific insights.
Healthcare nutrition uses tailored solutions to prevent or manage various diseases and conditions through diet. Solutions range from ready-to-mix or ready-to-drink supplements to complete nutrition products and come in a variety of flavors. They typically contain protein, fat, carbohydrates, vitamins, and minerals.
From concept ideation to product launch, understanding market dynamics, consumer behaviors, current scientific insights, and regulatory landscapes is crucial for efficient market entry.
With the aging population expected to grow significantly over the next 10 to 20 years, there is a valuable opportunity to shape and expand this market.
MY PATH
German National with Expertise in APAC Since 2005
My international career began at Fresenius Kabi's head office in Germany in 1999, which was an excellent start.
The real excitement, however, began in 2005 when I was offered a position by Fresenius Kabi in Hong Kong to lead regional marketing for Asia Pacific. In this role, I engaged with diverse cultures and market dynamics, developing my expertise in growth initiatives and business development for the region.
Spending time in hospitals and connecting with doctors, dietitians, and consumers gave me a hands-on understanding of healthcare practices, product needs, and challenges across diverse APAC markets.
In senior marketing roles, I led regional and local initiatives—launching new products, building opinion leader networks, and organizing educational programs for healthcare professionals. Insights from the field shaped my strategies and motivated my teams to achieve lasting and impactful results.
My time in Asia also gave me a deep appreciation for Asian cultures and cuisines, which I continue to enjoy today.
Proven Success in B2C and B2B Across Asia and ANZ
Having lived in the Asia and ANZ regions for nearly two decades (Hong Kong, Malaysia, and now Sydney), I spent over 15 years in the business-to-consumer (B2C) sector before transitioning into business-to-business (B2B) with dsm-firmenich.
As Segment Lead for Medical Nutrition in Asia Pacific for over five years, I successfully built and led the medical nutrition segment across the region, driving profitable growth.
Leading a multidisciplinary team—including account managers, formulators, application specialists, regulatory experts, and scientific advisors—I partnered with global, regional, and local industry leaders to drive portfolio management, geographic expansion, market penetration, innovation, and startup ventures.
Ready to Share My Experience!
My extensive experience in healthcare nutrition and my ability to navigate diverse cultural landscapes have been key to building strong relationships with business partners and stakeholders, something I truly value.
Whether you are a brand owner, working with brand owners, or a contract manufacturer, there are abundant opportunities for growth and innovation. If you're looking to expand your market reach, develop new products, or elevate your marketing efforts, please let me know how I can assist you. I look forward to collaborating for impactful results.
MISSION & VISION
My Mission
To drive progress in healthcare nutrition by making elevated nutritional solutions more accessible and fostering sustainable business growth.
My Vision
To navigate the future of healthcare nutrition and improve health outcomes, while enhancing healthy lifespans.