MY PATH

Marketing Professional with Strong APAC Expertise 

My international career began at Fresenius Kabi's head office in Germany in 1999, which was an excellent start. 

The real excitement, however, began in 2005 when I was offered a position by Fresenius Kabi in Hong Kong to lead regional marketing for Asia Pacific. In this role, I engaged with diverse cultures and market dynamics, developing my expertise in growth initiatives and business development for the region. 

Spending time in hospitals and connecting with doctors, dietitians, and consumers gave me a hands-on understanding of healthcare practices, product needs, and challenges across diverse APAC markets.

In senior marketing roles, I led regional and local initiatives—launching new products, building opinion leader networks, and organizing educational programs for healthcare professionals. Insights from the field shaped my strategies and motivated my teams to achieve lasting and impactful results.

My time in Asia also gave me a deep appreciation for Asian cultures and cuisines, which I continue to enjoy today. 

Proven Success in B2C and B2B Across Asia and ANZ 

Having lived in the Asia and ANZ regions for nearly two decades (Hong Kong, Malaysia, and now Sydney), I spent over 15 years in the business-to-consumer (B2C) sector before transitioning into business-to-business (B2B) with dsm-firmenich.

As Segment Lead for Medical Nutrition in Asia Pacific for over five years, I successfully built and led the medical nutrition segment across the region, driving profitable growth. 

Leading a multidisciplinary team—including account managers, formulators, application specialists, regulatory experts, and scientific advisors—I partnered with global, regional, and local industry leaders to drive portfolio management, geographic expansion, market penetration, innovation, and startup ventures.

Ready to Share My Experience!

My extensive experience in healthcare nutrition and my ability to navigate diverse cultural landscapes have been key to building strong relationships with business partners and stakeholders, something I truly value.

Whether you are a brand owner, working with brand owners, or a contract manufacturer, there are abundant opportunities for growth and innovation. If you're looking to expand your market reach, develop new products, or elevate your marketing efforts, please let me know how I can assist you. I look forward to collaborating for impactful results.