mY PATH

German National with Expertise in APAC Since 2005

My career at Fresenius Kabi began in 1999, but it was in 2005 that I truly focused on and developed a strong interest in the APAC region.

Through extensive hospital visits and conversations with doctors, dietitians, and consumers, I gained invaluable insights into market dynamics, healthcare practices, product usage, daily challenges, and consumer needs across diverse APAC markets.

In my senior leadership roles in marketing, I drove both regional and local initiatives—launching new products, building key opinion leader networks, and organizing educational activities for healthcare professionals. The practical insights from my market visits were instrumental in guiding my teams and shaping effective marketing strategies.

These experiences not only enhanced my professional expertise but also deepened my appreciation for local cultures—especially the diverse Asian cuisines, which I still enjoy today (along with mastering chopsticks).

Proven Success in B2C and B2B Across Asia and ANZ 

Having lived in the Asia and ANZ regions for nearly two decades (Hong Kong, Malaysia, and now Sydney), I spent over 15 years in the business-to-consumer (B2C) sector before transitioning into business-to-business (B2B) with dsm-firmenich.

As Segment Lead for Medical Nutrition in Asia Pacific for over five years, I successfully built and led the medical nutrition segment across the region, driving profitable growth. 

Leading a multidisciplinary team—including account managers, formulators, application specialists, regulatory experts, and scientific advisors—I partnered with global, regional, and local industry leaders to drive portfolio management, geographic expansion, market penetration, innovation, and startup ventures.

Ready to Share My Experience!

My extensive experience in healthcare nutrition and my ability to navigate diverse cultural landscapes have been key to building strong relationships with business partners and stakeholders, something I truly value.

Whether you are a brand owner, working with brand owners, or a contract manufacturer, there are abundant opportunities for growth and innovation. If you're looking to expand your market reach, develop new products, or elevate your marketing efforts, please let me know how I can assist you. I look forward to collaborating for impactful results.