EXplore

•   80% of adults aged 65 and above have at least one chronic condition.
• Expanding healthy lifespans is the consumer's priority.
• Mobility, blood sugar and weight management are top priorities. 
• Increasing awareness about the crucial role of nutrition.
• Growing competition and innovation with new market entrants in healthcare nutrition Industry.  

Adult nutritional solutions become a priority as birth rates fall

With declining birth rates globally and the rapid growth of the 50+ age group, there is a significant opportunity in adult nutrition. As age increases, so does the incidence of chronic diseases like diabetes, dementia, and chronic kidney disease. Additionally, healthy aging has become a priority for active seniors, who aim to enhance their quality of life as well as extend the healthy lifespan.

An increasing number of adult nutrition products are entering the market

Products are tailored to the specific needs of consumers, offering enhanced nutritional value to address key concerns such as maintaining mobility, managing blood sugar levels, or weight management. Ensuring consumer compliance is crucial, requiring innovative solutions that consider both consumer behavior and scientific insights. 

Healthcare nutrition uses tailored solutions to prevent or manage various diseases and conditions through diet.  Solutions range from ready-to-mix or ready-to-drink supplements to complete nutrition products and come in a variety of flavors. They typically contain protein, fat, carbohydrates, vitamins, and minerals.

From concept ideation to product launch, understanding market dynamics, consumer behaviors, current scientific insights, and regulatory landscapes is crucial for efficient market entry. 

With the aging population expected to grow significantly over the next 10 to 20 years, there is a valuable opportunity to shape and expand this market.