EXPLORE

The healthcare nutrition market in Asia Pacific is evolving fast. 

Key drivers—an aging population, rising chronic conditions, and increasing healthcare spending—are shaping the industry for the long term. Growth comes from both hospital and retail channels, with products sold over the counter. 

Consumers are actively seeking solutions that enhance mobility, manage blood sugar, and support weight management. More than ever, they are choosing a proactive lifestyle focused on prevention, extending healthy lifespans, and living well for longer.

By 2050, the aging population in Asia will almost double. Most adults aged 65 and above will live with at least one chronic condition. Healthy aging is now a clear priority as consumers aim to stay active and maintain their quality of life. 

Declining birth rates and the rapid growth of the 50+ age group create a significant opportunity in adult nutrition. Long-term engagement requires solutions built on science, consumer behaviour, and preferences.

Healthcare nutrition delivers targeted dietary solutions for prevention and management, from nutritional supplements to meal replacement concepts in ready-to-mix or ready-to-drink formats. 

Competition is growing, expectations are rising, and innovation is accelerating. 

 Are you navigating the market with sharp focus, or staying behind?